Purpose of electronic media of is same as other communicative medium do, the difference is that is communicate digitally or we can say the data transfer through this medium is digital .
In today’s era it is most effective medium of communication as it involves audio and video. Television, radio and even web media is is a sole and included part of it. Although web is considered to be the new media but generally it can be categorized as a electronic media.
Features of electronic media:
It is digital.
It involves radio frequency in its transmission.
It has both out-put audio and video.
Frequency of reach is much faster than any medium.
